UX Case study by Adi Akkapeddi
Role
UX/UI Designer and Researcher
Goal
To provide a simple solution for the Walmart website that brings all Users a feel-good experience while using the Website. I redesigned the Website that allows quick and easy purchasing with fewer click actions.
Tools
Adobe XD
About Walmart
An American multinational retail corporation that operates a chain of hypermarkets(also called supercenters), discount department stores, and grocery stores in the United States, headquartered in Bentonville, Arkansas founded and owned by Sam Walton and James Bud Walton.
Logofolio
•The Walmart logo is one that has undergone several different iterations over the years. The first logo that Sam Walton used was basic, and not a lot of emphasis was placed on its design.
•The current logo features the word “Walmart” spelled out in all lowercase letters accented on the end by a yellow sunburst the company refers to as “the spark.” which is represented to bring the spirit of the company: innovation, inspiration, and people working harder to bring prices down.
User Interview Questions
Personas
Competitive analysis
I took the Liberty of conducting a competitive analysis for Walmart and its competitors
User Journey
Card Sorting
Information Architecture
Low Fidelity Wireframes
I created the Low Fidelity Wireframes on Adobe XD.
Home screen
Groceries category
Product Search
High Fidelity Mockups
