Role
UX Designer & Researcher
Project Brief
A Vocabulary learning app designed to increase people’s vocabulary. This app offers multiple methods to study and fun activities to engage in learning new words and building your vocabulary when communicating with friends and family or even in the corporate world.
Duration
6 weeks
Problem Statement
A lot of people need ways to build their vocabulary to excel in communicating in a professional environment or with friends and family.
We will know this to be true when they have access to how they can learn new words.
Goal
To provide a single platform where users can enhance their vocabulary and be flexible in their schedule for studying.
Tools
Figma, Figjam, and Zoom
Design Process
1. Competitive Analysis
I did a competitive analysis To examine 3 Mobile applications of vocabulary learning and analyze some of their strengths and weaknesses of their features.
4. User Interviews
4 participants
5. Empathy Map
(Based on the data from user interviews)
User Interview Findings
1. Professional & Personal Communication: Users want to Study words to improve their vocabulary in the Professional and Personal world.
2. Clear Content: Users want clear content on what every word means and how they can be used in sentences.
3. Consistent Platform: Users need a consistent Platform when they are learning new words to improve their vocabulary.
6. User Personas
7. User Stories
User Story 1
As an Indian Working Professional in IT, I want to improve my Vocabulary professionally, so I can enhance my career in IT
User Story 2
As a person Getting ready for MBA, I want to be able to establish my vocabulary and Write GRE, so I can use these scores for my MBA Application.
User Story 3
As a social and fun-loving Person, I want to engage in a lot of conversations around us, because it will give me the chance to make friends
User Story 4
As a Science teacher, I want to expand my vocabulary, for my lessons at school.
8. Card Sorting
4 Participants
9. User Flows
Login/Signup
Adding word to collection
10. Information Architecture
To represent the structure of the App Inspired from Card sorting and User Flows.
11. Low Fidelity Wireframes
On boarding
Navigation Screens
12. Usability Testing
5 Participants
Task 1 Report: Sign up
Based on the testing, users wanted simple access to the signup and not give too much details, so I decided to remove the ’Date of Birth’ Field and keep it simple by letting users give their email and password.
Task 2 report: Search for words
The users found the idea of just a search for a simple word too basic and they wanted other results to pop up.
Task 3 report: Adding words to the collection.
There was some confusion on how to add words to the collection based on the icon I added to the words so I turned it into a button.
13. High Fidelity Wireframes
On-boarding Screens
Navigation Screens
User(s) Studying & Quizzing Themselves (Example GRE)
If I had more time...
1. Recruited a couple more participants for User interviews and Usability Testing.
2. Consider WCAG Guidelines.
3. Implement additional features on how users can access other activities for vocabulary learning in the Mockups.
Conclusion & Takeaways
This was a fun project as the project content itself gave me the motivation to improve my vocabulary whenever I am speaking at work or with my friends or family.
Working on this project taught me the importance of trying to think intentionally about every element of the project and how it can contribute to a good result in learning new words.