I took the Liberty of doing a case Study for Sukhadia foods
Problem
The current website failed to provide an enjoyable and intuitive experience and is had broad details about the services they provide.
Goal
To create a user friendly platform for ordering Indian sweets, snacks, and meals along with spreading awareness for the other services including Catering and Banquet Dinners.
Tools
Figma, Adobe XD, Photoshop, & Google Analytics
User Interview Questions
While I was doing my research these were some of the interview questions I asked users.
Competitive Analysis
I even did a competitive analysis to identify some of the competitors of Sukhadia foods.
User Personas
I took the liberty of creating two personas: One from an external customer who is looking to book a catering service and one who is an event management businessman looking to have tie-ups with catering services
Persona 1: Priyanka Talwar
Persona 2: Rajendar Dhichpally
Card Sorting
Targeted Audience
Categories of structure
User flows:
I created two user flows
User flow 1: Ordering food online
User flow 2: booking a catering service
Low Fidelity Wireframes (Adobe XD)
Homepage
Shop online
Caters
Banquets
About Sukhadia
Low Fidelity Prototypes
High Fidelity Mockups (Figma)
Homepage
Shop Online
Caterers
Banquets
Food services
Locations
About Us
High Fidelity prototypes