UX Case study by Adi Akkapeddi
Role
UX Designer & Researcher
Tools
Adobe XD, Figma & FigJam
Problem Statement
A lot of Formula 1 Fans around the world want to be able to see the races live and keep track of some of the latest updates of the races.
We will know this to be true once we have a platform to fulfill their desires.
Goal
To create a platform for all the Formula 1 Fans where they can keep in touch with the latest updates of Formula 1 and watch the races live.
Design Process
1. Discover
User Interviews
Findings from User Interviews
After conducting interviews and analyzing their lifestyles I understood some of the key aspects that these users are looking for in when interacting with Formula 1.
1. Clear Content- Users want to be able to have a clear understanding of how to interact with the latest news and races in Formula 1.
2. Consistency- Platforms should be consistent in providing accomplishments to certain goals.
3. Notifications- Users want to be notified of some of the latest updates in the Formula 1 world.
4. Watching live games- Users tend to go for the races live however they use different platforms and it can cause confusion.
Affinity mapping
Based on User interview responses
2. Define
Personas
Robert Harper
Eric Moss
User Journey
Scenario
A User wants to buy Tickets for a race
User stories
1. As a person who watches Formula 1 races live, I would like to buy tickets on one particular platform, so I won't have to depend on other platforms.
2. As a person who is curious about the Formula 1 race, I would love to get notified of some of the latest updates and new races, So I can be aware of what is going on in the world of Formula 1.
3. Ideate
User Flows
Login/Sign up/Onboarding
Buy Tickets
Card Sorting
Information Architecture
4. Design
Low Fidelity Wireframes
Onboarding
Navigation
Buy Tickets
High Fidelity Wireframes
Style Guide
Components
To Be Continued...