Note to Hiring Manager: Due to signing an NDA (Non Disclosure Agreement), The complete Wireframes and Prototypes cannot be shared.
My Role
UX Product Designer & Researcher
Responsibilities:
Discovery: Conducted User Research including User Interviews and User Surveys to gather Qualitative and Quantitative data from Data Stewards, Data Owners, and Data Analysts about their current process and the challenges they are facing with the current Data Fabric Application.
Define: Created Personas, Journey maps, and Empathy to define the current problem statements gathered from User Interviews and User Surveys and Formulate solutions to upgrade the Data Fabric Application.
Ideate: Created User flows, process flows, and Information Architecture to formulate the structure of the Data Fabric Application.
Design: Created Wireframes, Mockups, and Prototpyes on Figma and Adobe XD and Validated the designs through Heuristic Evaluations with the Product managers, Engineering, and stakeholders to identify if they meet the functional requirements, business and user needs.
Test: Conducted Usability Testing to Validate the designs, measure metrics including task success rate and customer satisfaction scores, and reiterated according to the metric scores.
Duration
August 2022-May 2023
Tools
Design: Adobe XD and Figma
Ideate and Plan: Miro and Jira
Communication: Google meets
Other: Google Slides, Microsoft Excel, and Microsoft Word.
Project Overview
Data Fabric is a cloud-native, enterprise data management platform that aggregates all data received by Equifax into a single environment on the Equifax Cloud applications. This platform allows the rapid delivery of multi-data solutions that drives predictability and higher approval rates, lower losses, and higher performance for the customers of Equifax.( to know more view: https://www.equifax.com/about-equifax/why-equifax/data-fabric/)
Problem Statement
Many users of the current Equifax Data Fabric Application express frustration due to cumbersome navigation and lack of intuitive features. This has resulted in a significant increase in customer support inquiries leading to higher operational costs for the company.
All the Data Stewards at Equifax expressed their urgent need for a way to extract data and files in a timely manner and understand how the data is processed and if the data went through or if they need to troubleshoot it.
Final Design
Outcome
1. Successfully implemented the Prototypes across all 37 branches of Equifax in the United states.
2. 5,000 employees at Equifax are using the Data Fabric Platform.
3. Increased Application engagement by 15% and User Satisfaction by 20%.
4. My former team members took my inspiration of User Research including Interviews, Surveys, and Usability testing for future projects within Equifax.